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Google recently released a revolutionary gem into its increasingly robust Google Docs platform. Meet Google Forms: a flexible form and survey development interface with built-in reporting. Why is this significant? Well to start, it means the days of SurveyMonkey are numbered. While still in its infancy, Google Forms is the start of an incredibly versatile data collection framework. How long did SurveyMonkey really think people were going to pay monthly fees to store infinitesimal tidbits of survey response data? Survey data is far from being difficult, nor costly, to store. How to create your first Google Form:
1. Navigate your browser to docs.google.com and log-in 2. Go to the menu labeled “New” at the left and select “Form”
2. A new Google Form has been created. Click to edit the title and description, then click “Add question”
3. Edit the question text and list the possible responses.
4. Click “Save,” then click the link at the bottom of the page to view your published form.
5. After people have filled out your form, you can view analytics for your form data by clicking “Show Analysis” in the edit form view.
Google forms is still a little buggy, and therefore should not be relied upon for any misssion-critical projects. That being said, most people will undoubtedly be able to get a lot of use out of Google Forms in its current state, and I look forward to seeing it improve as Google further refines this up-and-coming product. Goodbye SurveyMonkey; may your childish interface rest in peace.